Things to do in salford

Has anyone had any experiences of Salford or the Quays? Is there any other interesting things to do in Salford? What is it everyone likes.. is it experiencing the culture, the food, the music, the theatre, the museums or what else? Finally, what are peoples thoughts on the relocation of the BBC to MediaCity? It's BIG news for Manchester and Salford, and is going to change both the BBC and the City forever, providing jobs, things to do, and a lot of attention to MediaCity and The Quays.

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DMCM - There are Plenty of things to do in Salford

Things in the world of Digital Marketing Communication Management (DMCM)are ever evolving as Alight Digital Marketing found out today. With feed back on the Speculative pitch delivered it is time to focus on the next project.

In order to satisfy the next objectives we aim to produce a target market report specifying our target audiences. To get to this stage a viability analysis will be conducted to ascertain which segments are most appropriate to the offering. Comparisons will be made and the subsequent choices stated.

It is an exciting time for Salford Quays and this next project will really highlight the up and coming events and attractions in Salford not to mention the relocation of the BBC and the development of MediaCityUK.

Speculative Digital Pitch

Strategic Direction

The Quays’ strategic direction is to become an area magnet for domestic and international tourists and a world-class business, cultural, social and residential area of great national and regional significance.

· Business objective: Increase annual footfall to The Quays by 15% within 12 months

· Marketing objective: Increase awareness of The Quays by 50% in our target markets within 12 months

· MarComms objective: Acquire 10,000 new online enquiries and convert them into subscribers within 6 months

PSO

In order to satisfy their objectives The Quays plan to hold a series of monthly cultural events and attractions in Salford that will incorporate a variety of themes including Food, Film, Fashion and Music. These free events will be used to promote the area to tourists and local residents and to provide a platform for local businesses, musicians, designers and budding filmmakers to showcase their skills. Due to the relocation of the BBC and the development of MediaCityUK these events are really in touch with the target audience’s interests.

Strengths/Opportunities	Weaknesses/ Threats
USP - limited competition Combines the communities of Manchester and Salford Adds to the list of things to do in Salford	Attendance may vary with seasonal change Possible competition from Trafford centre and Manchester City Centre Different themes create fluctuating levels of interest - difficult to predict repeat customers

Digital Marketing Communication Management (DMCM) Approaches

Approaches to be adopted:

Facebook advertisement:

· Max £735.00/month

· 3 week advertisement before the event

· Target 201,840 potential consumers within 40km of Manchester

· Will raise awareness of The Quays

· Cost effective - 49p/click

E-newsletter:

· Subscription - consumers provide details and subscribe to website/e-newsletters

· Relatively inexpensive to create - <£5000

· High click through rate - minimum 20% as consumers have already subscribed

Approaches discarded

Email marketing:

· £100/thousand purchasing email addresses

· Not cost effective as the click through rate <1%>

Banner adverts:

· High production cost of the ad £5,000 – 10,000

· Click through rate less than 1% - not cost effective to promote each event

Colleen O'Brien - 08989733

Joseph Dunne - 08070122

Vicky Tailby - 08989713

Martin Singleton - 08216610

Bartlomiej Partyka - 08289932

So what stands out at the Salford Quays?!?!

So I've only just recently been hearing "this n that" about the Salford Quays after living in the Manchester/Salford area for over two years now. Honestly, initial thoughts... "I'm pretty sure if it was that great I would have known about it by now!" and "It's in Salford! Why would I want to go all the way down there!", as though Salford is another country. Anyway considering you can get the Eccles Metrolink line to the Salford Quays from practically anywhere in the Manchester city centre, the least i thought was it was worth a little check.

So getting to the point of what stands out... Upon exiting the Metrolink i was amazed and surprised! I was amazed at how tidy and refreshing the place was, it seemed as though I had left the country! Now I was surprised that I had only just discovered the place because it is genuinely an aesthetically pleasing nice place! After roaming around for a while I realised that the Salford Quays actually has a lot to offer. There is a museum for intrigued minds, a theatre for cultured souls, water sports for the adventurous and many restaurants and food outlets for those who straight out just want to sit and eat!

Basically there are numerous things to be done at the Salford Quays so what is it that stands out the most from my day at the Quays?? Is it the nice area? Maybe one of the several activities on offer? Must be the vast amount of food on offer?! Sadly no... What stood out the most was how deserted the area was! How can such a great place be so empty?! the only possible reason must be because not enough know about the place so if your reading this post get yourself over there, I know I will be going back so maybe I'll see you there!

Keys to The Quays

As students, we tend to think we are the all-knowing tour guides of Manchester when anybody asks us for things to do (or is that just me?). I like to keep my cool and be like, yeah, go here, its pretty cool man.. The irony is, when a friend told me about the Salford Quays, my smug little tour guide face could do nothing but admit defeat and explain that I knew nothing about it.

I've lived here for 2 years now, and I haven't even thought to check this place out. When my alternatives for things to do involve something along the lines of, wasting about at home, moaning that there's nothing to do, I've done it all...

Well basically, I haven't done it all. So I might just go watch a show at Salford Quays and prove just how cultured I really am :)

Alight Digital Marketing