DMCM - Customer Voyage for The Quays is our 3rd project for the Digital Marketing Communications Management unit at MMU. The video shows the three stages model and the tools used in the voyage. The DMCM tools presented in this video were: banner advertising, e-newsletter, twitter and facebook. The aim of this DMCM project was to produce a typical customer voyage through the Digital customer experience for The Quays' Website. Different tools were used and discussed at 3 different stages of the customer voyage.
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